Sometimes, a product’s name is so real, you have to give it to them. That is 100% the case for this $15 eyeshadow primer by Elizabeth Mott appropriately titled “Thank Me Later.” Loved by full-face and casual makeup wearers alike, it’s a lightweight formula that evens out the texture and tone of your eyelids, setting the perfect, smooth canvas for all types of eye looks. Users say it helps their eye shadow go on softer and keeps their shadows from creasing or fading.
“I have dry skin and have always struggled with keeping my eyeshadow in place,” one review said. “This primer not only keeps my eyeshadow in place but also makes my eyes look moisturized and helps to hide my wrinkles.”
“When I use this first, the makeup doesn’t cake into my wrinkles,” one reviewer wrote. “I feel like this somehow fills the fine lines and the makeup sits on top of that.”
Formulated by Korean manufacturers with pearl powder, this eyeshadow primer is a secret weapon product that works to brighten your skin, enhance your eyeshadow color and give long-lasting oil control, helping your makeup stay on all day.
“I put my eyeshadow on at 8 am every morning for work and it’s still on at 9 pm when I get home,” one reviewer writes.
“I have been wearing this shimmer eyeshadow for 12 hours. Do I have that weird line in my crease? No! 1000 stars,” another wrote.
A reviewer with alopecia, who draws on their eyebrows, said their oily skin used to erase their brows by noon. “This primer has been my holy grail for keeping my ‘eyebrows’ looking just as good at the end of the day as when I first step out in the morning, every time I use it,” they wrote. “And because a little goes a long way, I only need to use a tiny amount…One tube literally lasts me almost 2 years.”
Reviewers say it’s a more affordable swap from higher-end primers, with some saying it works even better.
“This is the best eyeshadow primer I have ever used,” a former Urban Decay and Smashbox eyeshadow primer user said. “It makes even my super creamy, delicate, indie brand eyeshadows stay creaseless all day.”
Great for mature skin, the product helps minimize pores, conceal fine lines and make an even base for your makeup to easily blend onto. It’s also approved by reviewers with sensitive skin and eyes. “I have sensitive eyelids and am prone to eczema around the eye area and this has not bothered me at all,” one wrote. “Does not sting or cause any irritation when applied. Much better value than what I was previously purchasing.”
The brand recommends applying a pea-sized amount of the primer with your ring finger (for less pressure than your index finger) to clean, dry eyelids. Give it 30 seconds to dry, and then start applying your eye look.
If you’re ready to upgrade your eye routine, grab a tube of this budget-friendly primer. And read on to hear more love letters to the Elizabeth Mott Thank Me Later eye primer.
“Goes on smoothly and stays on. Helps hide wrinkles and imperfections. Makeup goes on smoothly over it. Can’t say enough good about this product.” — Pam McLaughlin
“I have dry skin and have always struggled with keeping my eyeshadow in place. However, this eyeshadow primer has been a game-changer for me. I’ve tried it three times now, and each time, my eyeshadow stayed on perfectly throughout the entire night. I even received several compliments! This primer not only keeps my eyeshadow in place but also makes my eyes look moisturized and helps to hide my wrinkles. I’m truly impressed and couldn’t be happier with the results. Highly recommend!” — Ily
“I have crows feet, fine lines and wrinkles. It really does diminish them and doesn’t cake in them. I’ve tried many others and paid a lot more for products that are made for older women. None of them worked like this one. So pleased” — Bambi Segura
“This eyeshadow primer is 100% a dupe for the original Too Faced Shadow Insurance. Thank goodness because Too Faced changed their formula and I can’t live without it. This is just the right consistency, not too thick and not too runny. It dries down quickly and makes shadows and liners last all night (and even into the next morning) when used with a makeup sealer spray as the final product. I will rebuy this again and again as long as its made the same way.” — danny_dreadful
“I was apprehensive when I saw how small the bottle was, but I’m being serious when I say a pea sized amount would probably last me a month. A little of this goes a LONG way, and my makeup stays put all day. Love this stuff!” — Emily Campbell
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