Category: Digital Marketing

An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting…

If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is…

You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few…

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives…

I believe that reading sample business plans is essential when writing your own.

Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an…

I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to…

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you…

If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and…

In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get…

If you’re a marketer, you cannot ignore meme culture.

Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy…

Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify…

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and…

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels…

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…

A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI.…

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions…

Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the…

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before,…

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search…

I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little…

Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh…

On the hunt for the best WordPress survey plugin? Whether you’re looking to improve the user experience on your website,…

Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me,…

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

As Jerry Maguire once said — “Show me the money.”

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer…

When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me…

Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact,…

Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it…

Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of…

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part…

From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It’s…

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those…

Every time I think I have this whole marketing thing down to a science, something changes in the blink of…

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to…

Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you…

In my early days as a content marketing manager, I was asked a tough question: how often should you blog…

How many days of the year are you encouraged to dress and goof around at work? Probably just one —…

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.…

Studies show that 76% of consumers research a business online before visiting in person. That means having a website and…

We’re all familiar with Flo from Progressive, right?

When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue…

In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the…

Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former…

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance…

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s…

Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be…

In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well…

In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon…

It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While…

A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If…

Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing…

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re…

I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate…

For more than 32 million people, Slack has become the tool they open first thing in the morning to get…

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need…

The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next…

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what…

91% of people want to see more video marketing efforts from brands — but knowing where to start can be…

Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who…

Whether I’m walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR…

For a while now, you’ve been spearheading your organization’s content marketing efforts, and your team’s performance has convinced management to…

What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I definitely can’t help you with…

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand…

Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon…

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed…

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should…

Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies,…

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your…

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business…

Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to…

Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for…

Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a…

If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when…

When I’m doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain…

The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The…

It’s that time of the year…

This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks…

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid…

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key…

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand…

When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an…

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their…

Though generative AI is everywhere, the fear around the state of AI is real.

In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To…

When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about…

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately,…

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t…

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition…

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as…

Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and…

I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s…

In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to…

No one knows the saying change is the only constant in life better than a marketer.

At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro…

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a…

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO…

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind…

One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I…

Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email…

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose…

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their…

I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my…

If I was reading a post about request for proposals (RFP), I’d want to get to the point … and…

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So,…

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re…

Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook…

Like many others, I get dozens of emails a day. 

Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you…

If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a…

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a…

On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And…

I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly…

Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button…

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to…

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their…

If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?

Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory…

Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.

2023 was a whirlwind.

To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or…

If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team…

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to…

Have you been on a time crunch to create social media content?

Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat.

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job…