Category: Digital Marketing

Your project’s success hinges on a single crucial factor: clarity.

As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing…

Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent…

One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. 

As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive…

Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

The first step in any successful project is drawing up a game plan with a clear objective. It’s one of…

ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise).…

I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing…

I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles…

I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even…

Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by.…

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social…

Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who…

Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.

The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a…

This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s…

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers?…

The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now…

Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order…

As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me.

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x…

Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back…

Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite…

Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study,…

An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing…

Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you…

Even though millions quit their jobs every month, I understand that telling your boss that you’re leaving the company is…

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the…

Amazon pillows.

As a marketer, one of my goals is understanding the different types of content that resonate with my audience. With…

As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I…

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a…

My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new…

Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must…

Teamwork makes the dream work. I’ve said this quote in the office and on Zoom. I’ve even set it as…

No matter what type of business I’ve worked for over the years, my team has always stressed the importance of…

Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump…

I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic.

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.

If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for…

As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized…

SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts…

Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put…

Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s…

If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in…

As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired…

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest…

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have…

Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business…

If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from…

Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep…

Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers.…

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And,…

When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar…

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The…

When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in…

Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive.

As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if…

Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to…

I’ve been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing…

Conducting market research pulls details together to help you choose new products or services to launch. They also help identify…

In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting”.

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take…

Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a…

Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new…

Besides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown…

Every time I work with a new brand, my first order of business is to conduct a competitive analysis. 

Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview,…

An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong…

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.

I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest…

So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently…

You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list.…

How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional…

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in…

Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter…

If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal…

As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough…

Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience,…

Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the…

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are…

Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never…

Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors…

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target…

Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard,…

Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients…

Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as…

It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and…

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my…

Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top…

My first marketing job was as a contract writer for an agency on the opposite side of the world. This…

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to…

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut…

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed…

Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows;…

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From…

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.

You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case…

On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page…

It’s 2024, and the highest-ROI marketing channel is still good ol’ social media.  Our State of Marketing & Trends Report…

When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A…

Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000…

Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to…

When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew,…

Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their…

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube…

Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re…

Gmail, AOL, and Outlook are our top picks for creating free and private email accounts. These email service providers give…

When done right, SEO is why you can usually find exactly what you’re looking for from Google and other search…

I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge…

If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline.

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your…

Am I right in assuming that a major part of your marketing strategy today is digital? Probably.

We all know “good boss energy” when we see it.

Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I…

Facebook is an undeniably powerful platform for advertisers.

Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making…

Digging in to learn about YouTube SEO?

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction…

ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how…

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working…

So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing…

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data…

When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential…

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?”

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing…

I’ve never been more nervous about writing a job application email than when applying for my first marketing internship. I…

Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding,…

Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if…

There’s a lot to be learned from the Super Bowl.

Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be…

Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.

Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked…

As a former digital journalist and current content creator for HubSpot, I’ve been designing graphics for years, including breaking news…

A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for…

As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about…

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the…

Creating social media strategies can be overwhelming, especially when you’re just launching your brand or just building your online presence…

The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort…

If you want to be taken seriously, a professional email address is necessary. You might love your old AIM address…

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and…

I once signed up for an event and totally forgot about it in an hour. But when I opened my…

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing…

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who…

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a…

For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search…

I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays…

In 2024, 43% of B2C marketers plan to increase their marketing budget.

Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy.

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.

You’ve made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve…

I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after…

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…

As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry.

Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native…

Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes…

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer.

When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and…

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re…

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email.

Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost…

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search…

As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.

If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air…

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The…

One of the most important parts of having a website is making sure your audience can find your site (and…

Today’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers…

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to…

Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing…

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.

You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few…

Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers.

In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan…

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and…

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand…

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you…

Creating business listings on directory websites is an easy way to improve your local SEO.

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis.

While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set…

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing…

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…

Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in…

Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While…