Popular items on this list include:
Embryolisse Lait-Crème Concentré, a fan-favorite French moisturizer
“I am in my fifties and this is the only moisturizer I can use that keeps my skin soft and supple and makes putting on makeup easy and looks so smooth. I’d be lost if I could not get this product!” — Belly Jelly
L’Occitane’s fast-absorbing shea butter hand cream
A glycerin-infused skin illuminator
Promising reviews: “I wear this everyday now! I put it on after my moisturizer every single day. It looks great under make up and looks great and adds a little bit of coverage on days I wear no make up! It will just even out my face and make it look healthy! I am obsessed!!! I also own the CT flawless filter and tons of other high end products like this one but this one beats them all. This is my go to and I will forever wear it!” — Caitlin Milne
“I’ve been using this product for seven months and I’ve been complimented almost weekly about how I get my skin to look so dewy and glowy. I use this all over with a good coverage foundation and I’ve never felt/looked so sunkissed. Such an amazing product for a killer price!” — Natalie
Cosrx’s snail mucin repairing essence
“If you can get over the ick factor of snail mucin -it is deeply hydrating and helps with hyperpigmentation and acne. Calms inflammation and redness. If you’re having flaky, dry skin from eczema or reactions to retinol use-this helps repair your skin barrier and keep your skin supple. It is a gentle occlusive and seals in moisture. Everyone’s skin is different. What works for me may not work for you. But I swear by the essence to help my reactive skin, repair the skin barrier, and helps with my eczema. I will use it forever.” — Connie
Kosas’s Revealer concealer — a super popular and splurge-worthy pick
Promising review: “I use every day in my routine.I love this product!!!!!!!!!” — Thaly7
Stila’s Stay All Day liquid eyeliner
Promising review:
“By far my favorite liquid eyeliner, EVER. I have very narrow eyes with small lids and have had problems in the past with liquid liner smudging or smearing on my eyelids. I’ve tried many grocery store brands and was previously dedicated to the Pro Longwear Paint Pot eyeliner from MAC, but this blew it out of the water. It dries relatively fast for how well it holds up, stays put ALL day (and well into the night), comes in a wide array of colors and the pen tip is the perfect shape to get easy, consistent cat eyes (fine or thick lines) and steady flares in the corners. Even the shakiest of hands can make this work. And a little goes a long way. I wear this stuff every day but one pen usually lasts me a couple of months. The black is “‘he blackest black’ style, shiny finish and NOT carbon — for a more natural look I use the dark brown liner with a brown smokey eye. Over time the tip becomes less precise and the end can get a little fuzzy-I just use sewing scissors to gently trim it back down to shape and I’m good to go. Very happy with this product.” — OoberDogLoverA lip gloss with the hydration of a lip oil
Promising reviews: “I loveee this gloss I literally use it every day. I got the shade ‘thats chic’ and its sooo pretty for neutral toned/cool toned skin. Its not sticky and its super hydrating. Also its so perfect for lip combos. I love that the little funnel that stops you from taking too much product is removable(especially when it started to run out). 10/10 WILL buy again.” — Remi B
“The lip oil trend has fully saturated my TikTok feed. So I was anxious to test and compare. I also own the Dior Lip Oil and tbh NYX is giving them a run for their money. This lip oil does its job for a fraction of the price. The formula isn’t as thick as the Dior product but, the color options and leak proof packing make up for it. I’d definitely recommend picking this up to try!” — Courtney Calestiini
A non-greasy eye cream designed to help deflate your under eye bags
“I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That’s how impressed I am with this product. If you decide to purchase this, you won’t be sorry.” — Lynda M.
Hyalu-CICA Water-fit Sun Serum, a lightweight SPF 50s+ PA+++ sunscreen
Promising reviews: “This is the absolute best sunscreen I have ever used in my life, and that comes after many years of testing different kinds from both the US and other countries. I have very sensitive skin and also recently found out I have rosacea. I have figured out that the combination of chemical sunscreens in this formula is the least irritating to me. On top of that, there are additional ingredients like niacinamide, birch bark, centella and green tea that are all soothing for my skin. I normally get a “tight” feeling while wearing sunscreen, or an increasing irritation, or even slow burning. I don’t get any of that with this sunscreen, and I can even wear it on my eyelids without irritation. This is also unscented and comes in a pump design. It’s a very flat tube that fits easily in my purse for reapplication. I’ve already increased my sunscreen usage dramatically because I know I’m not going to be irritated, and the tube travels easily. 1,000% recommend this for sensitive or oily skin, or people who are having issues with rosacea who want to try chemical sunscreens.” — JessGrrl7
“The texture works well for my combination skin. Goes on smooth like a very light moisturizer and leaves no residue or cast. I wear it daily (sunny or rainy days) under my face serum and moisturizer and still doesn’t make me breakout. Living in a humid place I was worried it would be too greasy because it’s a serum but it has been amazing! My go to!” — Jeff & Jessica
NYX’s waterproof eyeliner pencil
Promising review:
“These are so reasonably priced that I wasn’t expecting much but these are just as good, if not better, than the eyeliner pencils I’ve been paying $25-$30 for! Goes on very smoothly, easy to use and I have not had a problem with smearing. This bronze color is excellent and I‘ve used it every day since it arrived (I also bought a black pencil but haven’t tried it yet). Very happy with this purchase.” — Jerry RieboldAquaphor Lip Repair balm
“People, let me tell you, I had the WORST case of dried, flaky, cracked chapped lips I’ve ever had in my life. Not even kidding, I had to cover my mouth when I spoke to people because my lips were SOOOOO disgusting. I was using a lip balm, but it did nothing to help. Aquaphor started working immediately. After 2 or 3 days, my horrible chapped lips were completely moisturized, the dry flakes of dead skin disappeared, and my lips were healthy again. I will be keeping this product in my purse forever.” — Becky B.
A cult-favorite body cream with skin care benefits and delicious scent
Promising reviews: “I live and die by this lotion. Not only does it feel great, thick and super moisturizing but I get compliments on the smell ANYWHERE I go! I’ve used it every day for the last two years!” — theSavviMom
“Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as “pistachio, salted caramel, and vanilla” does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed my this cream, but it is life changing. Buy it! You won’t regret it.” — Michelle Brown
Glow Recipe Niacinamide Dew Drops
“I LOVE this product! The first product I tried was the Avocado Sleeping mask and wanted to try more. I used this product first as a primer and my skin looked more beautiful than it ever has! I started using it as a serum to get the benefits and my skin is happy and literally glowing. I have never had a product work so well and did not know my skin could look like this!” — Cat T.
Urban Decay’s All Nighter makeup setting spray
Promising review: “I use to think setting spray was for special occasions like weddings, but now I use this every day! If you wear any face makeup at all, this is a must. It prevents your makeup from rubbing off onto your coat collars or fading throughout the day, and actually works. The true test was during COVID: when I used this spray, there was little to no makeup rubbing off on my mask! Proof that it works. I’ll forever repurchase.” — Suzie
A TikTok-famous flat-top foundation brush
Promising reviews: “This is a great beauty brush. I use it everyday and it makes your foundation look flawless. Great value!” — JJ
“I would buy this 10 times over! Super soft on my skin yet very efficient at blending foundation. I used 1/3 of the amount of product as opposed to a traditional foundation brush or even beauty blender. I love this and recommended very highly!” — Missy Lynn
E.l.f. Poreless Putty primer
Promising reviews:
“I’ve tried so many, this is a keeper. It’s extremely light. Has a mousse-like texture. Has a light fresh scent. It really preps my skin for foundation. I have dry skin. This looks like skin but NOT flat or dry. Makes foundation look like it should. Best $5 spent.” — J_Kelsea“Great product! I use it every day and my makeup stays on, even through sweat! Lightweight as well.” — Adeline Parker
Bioderma micellar cleansing water
Promising review: “I’ll never purchase another micellar water! It may sound like a silly/bougie addition to skincare, but I use this every day. In the morning, I apply with a cotton ball instead of washing my face. It helps my moisturizer/sunscreen/makeup go on better. At night, it’s gentle but effective for make-up removal and leaves my face feeling soft and refreshed, not stripped.” — Rachael
Or Juno & Co.’s Clean 10 cleansing balm for removing makeup and sunscreen
“I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don’t have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn’t take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!” — Deetje Frederick
A hydrating ceramide-infused cream cleanser
“I wasn’t sure if this would work at first because the texture is like body lotion, but after a couple of days I could really see the difference both in terms of hydration and acne! It’s such a great face wash! I have struggled with my acne for years and have tried a billion different products and none of them worked like this one. My face looked flawless just two weeks after I used this. I don’t do a lot of reviews but I’m glad I bought this and I’m writing this review after having bought it for the third time. Trust me, this is a really good product.” — RONGHUI XIE
A repairative nail and cuticle oil
“I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month with me religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!” — Diana
An ergonomically designed detangling brush with cone-shaped bristles
I love the detangling power on wet hair and I have also noticed less breakage in three months of using it every day. It’s really gentle on the scalp as well. I’ve bought this for my family as well and it’s loved by everyone.” —Vee
“I always skeptical of products that claim to ‘glide through,’ but this brush actually works! I have very thick kinky coily hair and this brush passes through my hair easily both wet and dry. I’d recommend this product to anyone looking for a good detangling brush. And yes, I’m leaving my Denman brush for this one.” — Amazon customer
A 2-in-1 Kiss eyeliner that’s also false eyelash glue
“This stuff is amazing! Goes on just like an eyeliner but holds the lashes all day. I clean houses and I sweat and I put my lashes on at 8:30am and at 11:45 p.m., they were still glued on really well. I would say use some oil free makeup remover on a Q-tip and run it over the band of the lashes before removing because 14 hours later they will still be glued on really well. But doing that they came off easily. Best money I ever spent.” — Shannon alaniz
A skin softening and anti-inflammatory rosehip oil
Promising reviews: “I saw some girl I follow on TikTok recommend this so I tried it out. I love it. I use it every day. Makes my skin flawless. Not sticky when you’re applying. Dries nicely and leaves you glowing. I’ve experienced no issues.” — Kaitlynd Ackerman
“I am super busy and not one to ever write reviews, but based on my results with this product I had to take the time. I am so impressed with the softness and glow the next morning. In addition I get adult acne and the healing process as well as reduction of previous scaring has been amazing. Today someone commented, ‘You look great…what are you doing???’ For a product under $20 you can’t go wrong, worth every penny.” — Max Jenkinson
An affordable, lengthening mascara
“After using Lights, Camera, Lashes by Tarte ($23) for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight-hour work day right to the gym and sweat like crazy…and this stuff doesn’t budge! I love it!!” — Carrie E. Miller
Elizabeth Mott’s cult favorite Thank Me Later eyeshadow primer
Avène Eau Thermale skin-quenching facial spray
A cream-to-powder putty blush
Promising reviews:
“Love this blush. I use it every day. I just apply it with my fingers and use a beauty blender. Very pretty color.” — Laiken“I love this blush. Will not be looking for any other blush ever! This is so good. The texture is perfect. I just use my fingers and gently put it on. High pigment and buildable if you need to use more. Fits in make up back easily. Caribbean is sort pinky red on me, the way I really do blush. I have super light olive skin. Perfect. I use it on my lids and lips too.” — nshopper
Or Glossier’s Cloud Paint natural creamy blush
Promising review:
“I use this every day! To be honest, I was never a blush person at all until I tried cloud paint. I now use my cloud paint in dusk every single day for a beautiful and natural flush. It makes my skin look really healthy without over-doing it, and the consistency makes for a very user-friendly product.” —TheresaCeraVe’s Skin Renewing night cream
Promising reviews: “CeraVe Skin Renewing Night Cream is my skincare savior! I use it every night and wake up to a dewy, plump complexion that’s like magic. It’s my secret weapon for fighting fine lines, wrinkles, and keeping my skin hydrated and barrier-strong. As someone with sensitive skin, this dreamy overnight moisturizer is an absolute game changer!” — Brooke
“I’ve been using the same cream for over seven years. Every other cream would break me out, not moisturize my skin enough, or just make me too oily. I got this because I’ve been breaking out and I’ve been trying to find something to calm my skin down. The first night I used this my skin improved!! Redness/bumps reduced, my skin was soft. I have very sensitive, oily, acne prone skin and this did not irritate my face at all. I wake up and my skin is soooo soft. My skin texture has drastically changed in just a week. My makeup applies so smooth and my pores even look better. My new go-to!” — Melody
An extreme hold eyebrow gel
Promising review:
“Since I’ve received this package I’ve literally used it every single day and can’t see myself going without it so I find myself thinking I need to order more because I don’t want to ever run out. I love that the glue defines without that stuff glue feel. Your brows still look super natural but with a lot more body and definition because the tiny bristles straighten out every hair in your brow, which to me makes your brow look more full. I simply touch up the outside of the brows with a Q-tip and I’m good to go. This is automatically a go to for me now soooooo happy with this product.” — Kimberly B.E.l.f. Halo Glow Liquid Filter
Promising reviews:
“This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!” — mapagill“I’m surprised how much I love this product. I’ve been applying daily and getting compliments about my complexion ever since. Try it!” — Jessica Brutlag
A 20-pack of virtually unbreakable hair ties
“These are a godsend. I have thick natural hair between 4b/c that comes right underneath my chin when stretched. Finding a band that doesn’t break when I divide my hair into fours or twos is difficult; this one does just the trick and it doesn’t pull too much out either. I’ll probably buy another pack because I lose hair bands like socks!” — Cadie
Vanicream, a sensitive skin-friendly moisturizer free of common irritants
“As someone who has struggled with eczema their whole life, this has been my saving grace. Nothing has ever worked for me besides hydrocortisone and using steroid creams is not the best option for eczema when it comes to long term so finding this has been a game changer. I use it every morning and after a shower so twice a day and it has made a huge difference in my skin in just a few days. Highly recommend.” — Kat