Graphic Design Firm
A graphic design firm is a team of creative professionals that help businesses communicate with their audiences through visual means. They analyze a client’s business and create strategies to meet their communication needs, utilizing visual elements such as color, photography, illustration, animation, shape and text.
While many firms specialize in particular areas, others have a more expansive portfolio and can work on a variety of projects. A good example is a branding firm, which can handle everything from creating a logo to designing product packaging. Another type of firm is a motion graphics studio, which specializes in video and animation design. They can also do more extensive branding, print design, website development and social media management.
The top Graphic Design Firm are those that are known for their slick modern redesigns and innovative campaigns. Examples include Turner Duckworth, who has done iconic refreshes for Subway and Coca-Cola, and Saffron, whose designs are fresh and simple. CRX, the consumer branding department of Casa Rex, is another top agency that has helped businesses reach their target audience with creative campaigns.
What Is a Graphic Design Firm?
Unlike in-house graphic designers, design firms can offer a broader range of skills and experience, as well as an extensive network of industry professionals. They also have the resources to stay up-to-date on new tools and trends that may not be feasible for an individual designer.
When deciding between hiring an in-house graphic designer or working with a design firm, companies should take into account the cost of salaries, benefits and overhead. An agency can often provide an estimate of their costs, whereas an in-house designer would have to be hired at the full salary rate.
Additionally, a design firm’s understanding of a client’s company culture and goals can be more in-depth than that of an individual designer. Depending on the level of collaboration between the two parties, this can make or break a project.
As the number of design firms grows, so do the opportunities for companies to use them for their creative projects. Firms like 99Designs are a global community of designers who are vetted through an application and interview process, allowing clients to post projects and claim designs from the best suited design talent.
Other services that design firms offer include brand strategy, identity creation, website development and interactive experiences. Some of the biggest firms have a stellar roster of clients, including Google, Starbucks and Nike.Collecting payments for work completed can feel awkward when you are starting a graphic design firm, but it is essential for your success. A business that doesn’t make money will not last very long, so don’t be afraid to ask for what you deserve. Remember that this is standard practice in every business and be polite when asking.
ArtVersion is a Chicago-based creative agency specializing in visual storytelling and brand strategy. They provide a comprehensive suite of services including web design, graphic design, branding, and user experience (UX) and user interface (UI) design. Known for their collaborative approach, ArtVersion tailors their services to meet the unique needs of each client, ranging from startups to established corporations, emphasizing creativity, innovation, and effective communication in all their projects.
